Click through rate (CTR) is number of times people sees your ads divided by now of impression you got.
To calculate CTR you need to know about Clicks and Impressions,
Impressions – How many people have seen your ad or people have seen your content on your website, have seen your email, etc.,
Clicks – How many people clicked your ad or clicked to take specific action on your website or clicked your email, etc,.
Simply, CTR = (C/I)*100
Click = 200
Impression = 50000
Then
CTR = (200/50000)*100
CTR = (0.004)*100
CTR= 0.4%
Click Through Rate(CTR) is the special thing that every marketer and business owner should be focused on and do testing on this.
1. If CTR increased in your ads then website visitor increase
2. If CTR increased on your website then it increases your conversion rate
There are many things we can understand with the help of Click Through Rate (CTR)
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