Are you the person who has successfully generated more and more of lead generations? Are you looking for any tools to build up the next important step called lead nurturing?
Then this blog provides all the necessary tools to make your lead nurturing journey a successful one.
What is lead nurturing?
It is the step that comes after the lead generation, lead nurturing is the form of establishing the relationship between the leads and making them buy our product or reach the end of the funnel.
For example, if we have sown the seeds of rice, we have to nurture them and provide all the necessary materials to make them grow successfully in the land. in this scenario, rice seeds are the lead generation, the way to make them to grow into healthy plants is the process of lead nurturing.
Tools
These below-listed tools help us to create our lead nurturing work an efficient and effective one.
Our lead nurturing process wouldn’t be completed without the help outgrow!
Outgrow tool is for creating interactive content. According to a survey, 66% of the customers admitted that the contents help them to know more about the product and help them to establish good relations with them.
So, outgrow will be a great tool for that. In addition to that, this tool provides information about customer queries and customer preferences so we can able to develop the content accordingly. This tool content will be highly curated and tailored in a manner.
Leadsquared
This tool helps to segment the customer based on the categories. So that we could approach each of them uniquely. And whenever a new lead enters, this tool will get updated automatically.
Leadsquared is also mainly famous for creating his triggering campaign (urging the people to take action) via email, whatsapp etc.
And most important features are that it is also a conversion prediction tool, to make that happen this tool uses machine learning. With the help of it, it can easily categorize the leads as potential ones or dead one.
Hunter
The first step to find out the leads will be receiving thousands and thousands of emails, and this tool helps to rescue by finding out the real leads. It helps us to find out the real and verified mail address so that we could able to reach leads rather than any spam.
Sales handy
It is the next step after collecting a verified mail address. Then comes the real lead nurturing process where we can shower our efforts on our customers.
And this tool really helps because it is the most wanted email automation tool. It provides the 10-stage mailing process according to the lead’s behaviour.
With the help of this tool, we can send more personalized emails to the targeted audience.
According to the marketers, they truly believe that targeted and personalized emails have a success rate of 74%.
In addition to that, Sales Handy also provides information like if the person has opened the mail or not, replied or not replied every data can be found.
The most important aspect is Sales Handy uses the ” mail merge tags ” These tags make more personalized emails so the response rate will be significantly higher.
The best of the best thing is, the emails sent from sales handy Will not get placed in the ” promotions” section of the mail but on the main inbox so there are more proven results that people will open the mail. With the help of this tool, we can get the notes of metrics like open rate, replay rate, bounce rate etc.
Big contacts
It is one of the CRM applications which makes the relationship between leads and the business person smoother.
And this is more like a friend for small business people and new startups because it possesses various tools in addition to lead nurturing like sales, analytics, managing tasks, pipeline management etc. With the help of this tool, we can track our lead contacts, mails, task etc.
In addition to knowing about the metrics, we can also get a complete report of it.
Sendin blue
Who else wants to send the perfect mail to the customers using all the pictures, catchy lines, and infographics? Well, who else doesn’t want it? But it requires more time and patience to create something unique and creative.
Will you be happy if someone says there is a tool for all these emailing processes? Then here comes the tool for “Sendinblue”!
It has more than 70 mail templates and it is highly curated in format, thus people’s open rate is significantly higher with this tool.
Clever tap
With this highly emerging mobile apps era, the help of any extra tool is something indispensable. And one such useful tool is, clevertap.
With the help of this tool, we can make our lead nurturing a very successful one. But how?
With the help of this tool, we can campaign for more than 12 different channels like WhatsApp, Facebook, Instagram etc. Here the most important part of it is, it can protect the privacy of the customers but still, it can make the engagement to the customers effective. It helps us to segment the user’s data and allows us to analyse their behaviour, funnel performance etc.
Aritic pinpoint
This is a popular market automation software which makes the lead nurturing process a successful one and makes the marketing campaigns a fully automatic one.
It has features like email management, email campaigns, campaign builders, user tracking systems, campaign management etc.
It is also device friendly; we can even operate it with mobiles or desktop.
Sales fare
Sales fare tool helps us to track our leads and their conversion rates effortlessly.
It is a simple tool integrated with Google Workspace so the lead nurturing process will become an easier one.
Thus, we have discussed the tools which help you to make your lead-nurturing journey a very successful one. The purpose of these tools is highly variable, henceforth the users have to pick one which is more useful to them, never jump to the more costly one at the initial phase, learn it, acquire experience and level up the tools.