Do you guys know that there are nearly 4 million apps in the app store? Nowadays creating apps is becoming easier and more convenient, so periodically more apps are emerging. But if we see the success rate of all the apps, it is significantly lower for certain apps and while some other apps are performing very well.
How can they do that? It is all due to the help of mobile app marketing tools. To know the best tools to boost your app performance, kindly read the whole article.
What is mobile app marketing?
It is a way of promoting and advertising mobile apps, and by using mobile app marketing we can able to increase the downloads, subscriptions, customer engagement etc.
And this mobile app marketing is gaining more attraction in this digital world.
Benefits of mobile marketing
- As with our search engines, people used to search for the apps in the app store, thus we have to optimize our mobile apps accordingly. And mobile marketing helps us to do it.
- It helps our apps to gain more exposure as well as product knowledge.
- Mobile marketing helps to boost app downloads.
- It increases awareness of the brand.
- It paves the way to increase customer engagement and interaction.
Tools
Data.ai
It is one of the most popular marketing tools in the current scenario because it provides the best app analytics with more precision and accuracy so that we can able to take good and corrected decisions regarding our marketing campaigns.
It can also provide the metrics for finding out user engagement.
Furthermore, we can get more detailed information on user retention percentage, customer funnel journey, marketing segments, etc.
Highlighting features
- It can give us excellent insights into our competitor’s work and milestones through competitor research reports.
- It upholds the single window tracking system, thus we can able to track various information like app downloads number, user’s app session timings, and customer retention.
- It helps us to understand the marketing segments, understanding marketing segments gives an idea about the perfect placement of our app ads which in turn helps to increase the conversion rate as well.
Branch. io
Branch tools help us to create deep links for our apps. Well, what is meant by deep links?
Deep links is a basically a URL which helps the users to navigate straight to a specific section in the app. For example, Person A is creating a mobile clothing app, and in order to increase the popularity of the app, the team has started a discount campaign. With the use of deep links, the users can directly switch over to the discount campaign page in the app. If we did use the deep links, then the users have to search for the discount campaign. But deep links simplify the process.
If we are saving one second of work of our customer, that its indeed a great marketing power and with branch.io we can do that.
And deep links can be used by both app users and non app users.
Highlighting features
- We can generate our deep links within our app.
- We can make use of the branch to create applications which are operable on different devices and channels. It will boost the cross-platform experience.
- In addition to that, it can give us the analytics and customer journey details as well.
Apptentive
This tool helps to know the thoughts of our customers regarding our apps. One of the major reasons for our apps failing is due to the factor that mobile applications fail to form a good customer relation because mostly some marketing campaigns are too “brand minded one than the customer minded one”.
Thus, this tool is a customer engagement and feedback receiving forum where it collects the user’s feedback and behaviour towards that app.
Highlighting features
- It completely tracks the record of the user sentiments towards our mobile app and how it changes accordingly.
- It gives more details about market segments where we can acquire the customers which in turn helps us to expect more conversion rate
- It encourages the customers to write positive feedback regarding the app.
Buffer
Social media is always a crucial element for marketing, and it is not an exception to mobile app marketing as well.
It efficiently guides us on how to make social media to effectively market the mobile app.
This buffer tool takes care of the entire social media campaign effectively using the single dashboard system.
Highlighting features
- It helps us to schedule the marketing campaign posts on various platforms like LinkedIn, Instagram, Facebook, Twitter, and Pinterest. With the help of this tool, we can post it on many different platforms. if we decided to do that manually, then it would be a very tedious process.
- Buffer helps us to measure our mobile marketing performance through its highly precise analytics tools.
Google fire base
It is the most widely used mobile marketing tool. It will help to see our performance on the Android playstore and apple store.
We could expect some basic information to boost our marketing strategies like number of downloads, retained user information, session time, etc.
Highlighting features
- It gives us the most accurate data.
- This tool will segment the users so we can able to study their behaviour separately
- It creates an exclusive user funnel so we can track their actions perfectly.
Localytics
It is one of the best tools to send push notifications. Sending personalized notifications to our registered users helps to flourish our relationship. So, in short, it is a marketing push app.
Airship
Airship tools will be a great aid for the app developer who doesn’t have their own marketing teams.
This one tool provides all the essential tools for mobile app marketing so anyone can help to cope with the competition.
Highlighting features
- This tool possesses various multiple tools so that it can reduce the cost of appointing the marketing team.
Thetool.io
It is the best mobile app store for optimization purposes. With the help of this tool, we are able to increase the visibility of our apps on the app store.
Anyone can develop apps nowadays but we have to make them appear on the top of the list.
Highlighting features
- This tool helps to find the related keywords so that our app will get ranked at the top.
- It can also provide us with feedback of our customers.
- This tool gives us an app store ranking for our app.