First, we can segregate the audience so that you can easily understand the audience that you can target in Facebook or meta ads,
Top of the funnel – Awareness Stage
Middle of the funnel – Consideration Stage
Bottom of the funnel – Conversion stage
Location, Age, Gender, and Language are common targeting that you have to identify.
Now we can see
There are 3 main types of Audiences you can target
In Demographic, there are various category audience
1. Education – Education level, Fields of study, Schools/Universities, Undergrad years.
2. Financial Income
3. Parents – All parents
4. Parents
5. Relationship – Relationship Status
6. Work – Employers, Industries, Job titles
7. Life events – Anniversary, Away from family, Date of birth, Friends of, Long-distance relationship, New job, New relationship, Newly engaged (1 year), Newly engaged (3 months), Newly engaged (6 months), Newlywed (1 year) Newlywed (3 months), Newlywed (6 months), Recently moved
Above 7 are the categories in the Facebook demographic audience.
In Interest Audience
1. Business and industry – Advertising ,Agriculture, Architecture, Aviation, Banking, Business ,Construction, Design, Economics, Engineering, Entrepreneurship, Healthcare, Higher education, Management, Marketing, Nursing, Online, Personal finance, Property, Retail, Sales, Science, Small business.
2. Sports and outdoors – Outdoor recreation, Sports
3. Family and relationships – Family, Fatherhood, Friendship, Marriage, Motherhood, Parenting, Weddings.
4. Entertainment – Films, Games, Live events, Music, Reading, Television programme.
5. Fitness and wellness – Bodybuilding, Physical exercise, Physical fitness, Running, Weight training, Yoga.
6. Technology – Computers, Consumer electronics
7. Food and drink – Alcoholic drink, Cooking, Cuisine, Drinks, Food, Restaurants.
8. Hobbies and activities – Arts and music, Current events, Home and garden, Pets, Politics and social issues, Travel, Vehicles.
9. Shopping and fashion – Beauty, Clothing, Fashion accessories, Shopping, Toys
Above 9 categories are the Facebook interest audience
Pro Tip: There is other interest audience you can explore in Facebook ads manage -> audience section -> create -> saved audience.
In Behaviour:
1. Anniversary Anniversary (within 61-90 days)
2. Consumer classification – People in India who prefer high-value goods, People in India who prefer mid- and high-value goods.
3. Digital activities – Canvas gaming, Console gamers, Facebook Payments users (30 days), Facebook Payments users (90 days), Facebook access: older devices and OS, Facebook page admins, Internet browser used, People who have visited Facebook Gaming, People who have watched a rewarded video in the last 30 days, Small business owners.
4. Ex-pats – Family of those who lives abroad, Friends of those who live abroad, Lived in India (formerly Expats – India), Lives abroad
5. Mobile Device User – All Mobile Devices by Brand, All Mobile Devices by Operating System, Network Connection, New smartphone and tablet users, Owns: OnePlus.
6. Mobile device user/device use time – Uses a mobile device (1- 18 months), Uses a mobile device (less than 1 month).
7. More categories – Interested in upcoming events, Marketing API developers (last 90 days)
8. Purchase behaviour – Engaged shoppers
9. Soccer – Football fans (high content engagement), Football fans (moderate content engagement), Friends of football fans
10. Travel – Commuters, Frequent international travellers, Frequent travellers, Returned from traveling one week ago
Above are the 10 behaviours Audience
Now we can see the Middle of the funnel audience in Facebook ads or meta ads:
Custom Audience
Video – Who watched your Video
Lead form – People who opened the form and submitted lead
Instagram account – Who interacted with your Instagram
Facebook – Who interacted with your Facebook Events – Interacted Facebook Events(like party, workshop etc,.)
Website Particular – webpage visitor, Conversion events targeting
Customer List – By uploading the customer list we can target people – Template
App activity – Target people – install the app & in-app event
Catalog – Target people who interacted with your catalog