What are the objectives in Facebook ads or Meta ads?

Without wasting your time we can get to the point there are 11 different objectives in Facebook ads or meta ads

1. Reach – Give More Reach
2. Brand Awareness – Give More Brand Recall

2. Traffic – Give More Traffic
3. Engagements – Increase Likes, shares, etc
4. App Installs – Focus on app installs & in-app events
5. Video Views – More Video Views focused
6. Lead Generation – Get lead from FB Lead Form
7. Message – Improves Interaction directly with customers
8. Conversion – Improves performance by showing the audience most likely to take action
9. Catalogue Sale – Shows specific products and prices to the audience
10. Store Visit – Improves Offline store visits
    
    Pro tip: If you want to create Brand awareness then Reach and Brand awareness is the best objective for your campaign
    
    

If you want to create consideration then Traffic, Engagement, App installation, Video views, lead generation, and messaging is the best objective for your campaign

If you want conversion then conversion, catalog sales, and store visits will be the best for your campaign 

Who can use these objectives:

1. Reach – All
2. Brand Awareness – All
3. Traffic – All
4. Engagements – Based on need (mostly all)
5. App Installs – Who has an App
6. Video Views – If you have branded video 
7. Lead Generation – Who needs more leads
8. Message – All
9. Conversion – more focused on sales
10. Catalog Sale – E-commerce
11. Store Visit – Who has a physical store
    
    
    

     

That is all about the objective of Facebook ads. I hope it is helpful.

Need more information email with@philipdeevaraj.com