How to Improve Quality Scores in Google Search Ads?

Improve Quality score:

The 3 main factor here that Google suggests to improve your quality score

1. Ad relevance
2. Landing page experience
3. Expected CTR.

Ad relevance

Keyword that you used in target on google search ads, that keyword should be in ad copy as well as in landing page.

Landing page experience

Landing page content should be more useful to the user and it should have your targeted keywords. If a user gets into the page if they started submitting leads or they took any action it gives an advantage to improve quality score. Because google will start recognising you as the best needs provider for the customer who searches for targeted keywords. So landing page should be highly content and should have lead magnet capability. 

Expected CTR

Here google is playing some tricks!
They want us to target broad keywords so that the expected CTR will be high and google can eat our money. So targeting your keyword gives the best for that keyword you will get your top position. Broad, phrase, or exact its completely depends on your business
So by doing this, you can achieve your best result.
And do continuous testing so that you can easily get into the top ads in the search result.


To improve your ad rank or to know more email – with@philipdevaraj.com