We have multiple keyword research tools, but we have Google keyword planner is more than enough for a digital marketer. Other tools like Semrush and ahref will give more advantages like fetching competitor blogs that rank like that.
So once you are familiar with Google keyword planner you can go to other tools.
How to do keyword research?
Do mind-storming and identify how your audience will search on Google.
Example: I’m a digital marketing consultant. Keyword people may search Digital marketing consultant near me Digital marketing consultant in India Marketing Consultant.
Like these, you need to identify your primary keyword
Pro tip: you can select 3 to 5 keywords (even one is also fine) other keywords keyword planner will give suggestionAfter identifying your primary keyword go to https://ads.google.com/aw/keywordplanner/ or Google “Google keyword planner” Click discover new keywords.
Enter your primary keyword closely related to your business and select the country you need to target.
Click enter and you will find the keywords and the volumes, top page bid, competitive of the keyword, and much more
To select the right keyword from the list you need to know the types of keyword intent.
Types of keyword intent
Commercial intent
– buy, deals, etc. are commercial intent (Ex: Buy formal shoe)
Informational intent
– how, what, best way, etc. are information intent (Ex: The best way to wear shoes) Transaction intent
– reviews, best, vs, etc. are transaction intent (Ex: Review of xxx shoes)
Navigational intent
– login, philip website, Nike website, etc. (Ex: Facebook Login, Shopify dashboard)
So based on your campaign objective select keywords based on the keyword intent and you can filter your keywords inside the keyword planner. Then download it offline or to the Google spreadsheet and start using keywords for your paid campaign or SEO campaign
If any doubt email with@philipdevaraj.com